Transforming the Digital Presence of a Bitcoin Miner Running 224 Megawatts Across Two Continents
- WordPress
- SEO/GEO/AEO
Industry
Bitcoin
Platform
WordPress (Custom ACF Build)
Region
United States
About the Client
Bitcoin Mining & Blockchain Infrastructure Company
TDTC is aiming to become a global leader in blockchain infrastructure. Its founders include graduates of top global universities who have each been through at least three crypto cycles.
TDTC is developing large-scale Bitcoin mining facilities in Texas, USA and Ethiopia. In Texas it operates four sites and is building four larger ones, and in Ethiopia it operates two sites with plans to double capacity. By the end of 2025, it expected to run 210 MW of energised power in the US and 14 MW in Ethiopia, with a mining hashrate above 10.6 EH/s. TDTC is also incubating business in AI, energy trading and Web 3 layer 2 projects.
Clients Challenges
The Challenge
TDTC’s legacy website made it hard for users to browse projects, explore solutions or understand the full breadth of the business. For a company built on precision, clarity and technology leadership, the online experience didn’t match the depth of its capabilities.
The project presented several key challenges:
- An outdated user experience that made it difficult to browse projects.
- An unclear content hierarchy, causing users to miss critical information.
- Limited ability to showcase project specs, features and key differentiators in a structured, scannable way.
- No scalable CMS foundation, making content updates slow and dependent on developers.
- A lack of visual cohesion, diluting TDTC’s brand strength and industry authority.
- Inefficient enquiry pathways, leading to lost leads and unnecessary friction.
The challenge was ultimately to create a digital platform that strengthened credibility, simplified complex information and positioned TDTC as a leader in a competitive space.nd DermaSensor, while still being intuitive, conversion-focused and exceptionally performance.
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Project Goals
What We Set Out to Deliver
TDTC needed more than a new website. It needed a platform that presented complex, technical information clearly and gave the team full control over their own content. The brief brought together several intersecting goals:
- Redesign and rebuild the digital ecosystem around clarity, usability and brand authority
- Introduce solution-led navigation and landing pages so users can quickly find what’s right for them
- Present project specs, features and differentiators in a structured, scannable format
- Build on a scalable CMS so the team can manage content, resources and project details without developer support
- Optimise the enquiry flow to improve lead quality and reduce drop-off
- Deliver a mobile-first, accessible experience with clear calls-to-action
- Create reusable templates and modular components that support future growth
Our Approach
Discovery & Research
- Reviewed the legacy site to understand where users struggled to browse projects and find critical information
- Mapped TDTC’s projects, operations and resources into a clearer content hierarchy
- Identified the technical information (specs, features and key differentiators) that needed to be scannable
- Studied user behaviour and industry expectations to inform the redesign
- Reviewed the enquiry pathways to find where leads were being lost to friction
UX & Design
- Designed solution-led navigation and landing pages that help users quickly identify what’s right for them
- Created clear, predictable navigation across projects and resources
- Built readable layouts with a visual hierarchy that supports scanning and comparison
- Applied accessible UI and colour contrast to support TDTC’s broad audience
- Placed calls-to-action strategically to guide users toward enquiries and conversions
- Delivered a mobile-first interface for seamless browsing on the go
Dev & Functionality
- Custom WordPress build on a flexible, scalable CMS foundation
- High-performance CMS giving TDTC’s team full control over content, resources and project details
- Projects catalogue and operation pages built to present technical information clearly
- Optimised enquiry flow with custom forms and CTAs that adapt to where users are in their journey
- Reusable templates and a modular component system for adding new projects and job vacancies quickly
A User-Centric Approach
The redesign was informed by user behaviour and industry expectations, presenting technical information in an approachable, intuitive, and reliable way. Clear navigation across projects and resources, readable layouts with strong visual hierarchy, and mobile-first design ensure seamless browsing and easy comparison across devices. Accessible UI patterns and colour contrast support TDTC’s broad customer base, while strategically placed calls-to-action guide users towards enquiries and conversions. Every interaction was designed to feel professional, trustworthy, and effortless, reinforcing TDTC’s reputation as an industry authority.
Key Functionality
Solution-Led Navigation
We designed landing pages that communicate effectively and help users quickly identify what’s right for them.
High-Performance CMS
The new site is built on a robust CMS that gives TDTC’s team full control over content, resources, and project details, without requiring developer assistance.
Optimised Enquiry Flow
A refined enquiry structure guides users to the right contact path, improving lead quality and reducing drop-off. Custom forms and CTAs adapt to where users are in their research and journey.
Scalable Architecture
The website is built with future growth in mind. New projects, new investors (currently hidden from the frontend), or even new job vacancies can be added quickly using reusable templates and a modular component system.
Mobile-First Design
Optimised for mobile devices, the site ensures a smooth, intuitive browsing experience for users on any device.
Scalable E-Commerce Platform
The solution was built with growth in mind, allowing Stonechat Jewellers to add new products, launch promotions, and expand their offerings without major redevelopment.
Why Madcraft
TDTC chose Madcraft for our strategic blend of design, UX thinking, and technical execution. We didn’t just build a website! We created a digital engine designed to drive long-term success. Our partnership brought together deep experience in designing for technical audiences, a strong UX focus for complex project ecosystems, and a scalable development approach built to last. Through a collaborative process that captured and elevated TDTC’s expertise, we delivered a results-driven platform focused on clarity, performance, and measurable outcomes. The outcome is a website that not only reflects who TDTC is today but also supports the business they’re becoming.
