Privacy Policy

Madcraft Inc – U.S. Privacy Policy

Effective Date: July 2026

1. Introduction

Welcome to Madcraft Inc (“Madcraft,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect personal information from visitors and users (“you”) of our U.S. website and related services (the “Site”).

This Policy applies to personal information collected through our operations in the United States. If you are visiting from outside the U.S., please note that our European and international policies are available at wearemadcraft.com/privacy-policy.

By accessing or using our Site, you consent to the practices described in this Privacy Policy.


2. Information We Collect

a) Information You Provide to Us

We may collect the following information directly from you:

  • Contact details such as your name, email address, postal address, and phone number

  • Account or login details

  • Billing and payment information (when applicable)

  • Business or company details (if relevant to our services)

  • Communications you send to us, including inquiries or support requests

  • Marketing preferences and consent information

  • Other personal information you choose to provide through forms, surveys, or requests

b) Information Collected Automatically

When you use our Site, we may automatically collect information such as:

  • IP address, browser type, device identifiers, operating system, and referral URLs

  • Website usage data (pages viewed, time spent, clicks, scrolls, interactions)

  • Approximate geolocation (derived from IP address)

  • Cookies, pixels, and similar technologies used to analyse traffic and performance

For more information, see Section 6 (“Cookies & Tracking”).


3. How We Use Your Information

We use your personal information for purposes including:

  • Providing, operating, and maintaining our Site and services

  • Processing transactions, billing, and fulfilling requests

  • Communicating with you, including responding to inquiries and support tickets

  • Improving our Site, content, and user experience

  • Sending marketing communications or promotional materials (where permitted by law or with your consent)

  • Performing analytics, measurement, and audience research

  • Detecting, preventing, or investigating fraud, abuse, or security incidents

  • Complying with legal obligations and enforcing our agreements

Automated Decision-Making and Profiling

We may use automated systems (for example, in our email marketing or advertising tools) to deliver personalised content or offers based on your interactions with our Site. These systems help us understand user preferences, improve relevance, and provide a more tailored experience. You may opt out of marketing communications at any time by following the “unsubscribe” link in our emails or contacting us directly at [email protected].


4. How We Share Your Information

We may share personal information with:

  • Service Providers and Vendors: Including web hosting, analytics, CRM, payment processors, and marketing automation providers.

  • Business Transfers: In the event of a merger, sale, financing, or acquisition of all or part of our business.

  • Legal and Regulatory Authorities: Where required by law, subpoena, or government request.

  • Protection of Rights: To protect our rights, property, users, and others from harm or fraud.

  • With Your Consent: When you explicitly consent to sharing or disclosure.

We do not sell personal information for monetary consideration. However, certain activities (like ad tracking or analytics) may be considered a “sale” or “sharing” under some state privacy laws. You can opt out of such data sharing by contacting us (see Section 7).


5. Data Retention

We retain personal information only as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. When information is no longer required, we securely delete or anonymise it.


6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to collect and analyse information about usage and performance. Cookies help us:

  • Recognise your browser or device

  • Understand visitor traffic and usage patterns

  • Personalise content and advertising

  • Improve the overall Site experience

You can manage or disable cookies through your browser settings. Note that disabling cookies may affect certain Site features or functionality.

For interest-based advertising, you may opt out via:
https://optout.aboutads.info/ or https://youradchoices.com/control


7. Your Rights and Choices (U.S. Residents)

Depending on your state of residence, you may have certain rights under applicable privacy laws (including the CCPA/CPRA, VCDPA, CPA, and others):

  • Access / Right to Know: Request details about personal information we collect, use, or disclose.

  • Correction: Request correction of inaccurate or incomplete data.

  • Deletion: Request deletion of your personal information (subject to exceptions).

  • Opt-Out of Sale or Sharing: Request that we stop “selling” or “sharing” your personal information for advertising or profiling.

  • Opt-Out of Automated Decision-Making: You may opt out of profiling for marketing or analytics.

  • Non-Discrimination: You will not be penalised or denied services for exercising your privacy rights.

How to Exercise Your Rights

You may submit a request by contacting us at:
📧 Email: [email protected]
📞 Phone: (737) 241-2893
📫 Mail: Madcraft Inc, 111 Congress Ave., STE 500, Austin, TX 78701

We will verify your identity before processing your request. If applicable, you may designate an authorised agent to submit a request on your behalf.


8. Data Transfers & International Processing

Your information may be processed and stored in the United States or in other locations where we or our service providers operate. We implement appropriate safeguards to protect data during transfers and ensure that our vendors maintain suitable security standards.


9. Security

We employ administrative, technical, and physical measures to protect your information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission or storage is entirely secure, and we cannot guarantee absolute security.


10. Children’s Privacy

Our Site is not directed to children under 16. We do not knowingly collect personal information from anyone under this age. If we become aware that we have collected such data without parental consent, we will delete it promptly.


11. California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with the following additional rights:

  • Right to request information about categories and specific pieces of personal information collected, disclosed, or sold within the past 12 months.

  • Right to request deletion of personal information.

  • Right to opt-out of sale/sharing of personal information.

  • Right to correct inaccurate data.

  • Right to limit use and disclosure of sensitive personal information.

  • Right to non-discrimination for exercising your rights.

You may exercise these rights through the contact details listed above. We will respond within the timeframes required by California law.


12. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in law or our practices. The updated version will be posted on this page with a new “Effective Date.” Your continued use of our Site after changes are posted signifies your acceptance of the updated Policy.


13. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact us at:

Madcraft Inc
111 Congress Ave., STE 500
Austin, TX 78701
📞 (737) 241-2893
📧 [email protected]

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