+300% Keyword Visibility for a Commercial Vehicle Contract Hire Company
- SEO/GEO/AEO
Industry
Automotive & Transport
Platform
SEO
Region
European Union
About the Client
Commercial Vehicle Contract Hire & Finance
N7 Commercial Centre is a newly launched business offering commercial vehicle contract hire and finance solutions. With a recent rebrand and a brand-new website, the company was entering a competitive market and needed to build a strong digital presence quickly.
N7 Commercial Centre partnered with Madcraft to put a structured SEO roadmap in place. The aim was to build search performance from the ground up, grow qualified traffic and turn the website into a reliable source of leads.
Clients Challenges
As a new entrant, N7 Commercial Centre had to compete with established players in search from a standing start. The brief brought together several intersecting challenges:
- Starting from zero visibility: The new website had little to no presence in search rankings, so it was difficult to attract relevant traffic.
- Limited historical data: The site had only been live for a few months. That provided some early analytics, but not enough history for deep keyword insight or reliable trend analysis.
- No way to track leads: Without proper conversion tracking, the business couldn’t see which channels were driving enquiries, which made it hard to measure or refine its marketing.
- No content foundation: The site had no established content strategy to build relevance and attract searchers.
- Building authority after a rebrand: A new brand had to establish Experience, Expertise, Authoritativeness and Trustworthiness (EEAT) to earn traction in search results.
Ultimately, the challenge was to make a new brand credible and findable in search, and to prove that organic search could deliver real business.
Let’s get started! Contact us today to discover how we can help.
Project Goals
What We Set Out to Deliver
N7 Commercial Centre needed an SEO foundation that would deliver results quickly and keep growing. The brief brought together several intersecting goals:
- Identify a core set of high-intent search terms aligned with N7’s key services and business objectives
- Implement GA4 lead generation tracking to show which traffic sources drive engagement and conversions
- Build a bank of relevant, high-value content to grow the site’s authority and search relevance
- Fully optimise the site on-page and technically, including metadata, structured data and site speed
- Carry out ongoing technical health reviews to find and fix errors before they affect performance
- Establish EEAT signals that position N7 as a credible voice in the commercial vehicle sector
Key Outcomes
Organic Sessions +35% vs. previous period
Targeted keywords and fresh, authoritative content brought more of the right visitors to the site. Organic sessions grew 35% over a five-month period, a strong start for a website with almost no search history.
Keyword Visibility +300% since project start
Within three months, visibility for N7’s targeted search terms grew by 300%. Over the same period, the number of queries the site appeared for in search results grew from 461 to 1,209.
Top 3 Rankings +100% since project start
N7 started the project with no target keywords in the top three. It now has five. Top 10 rankings tripled at the same time, growing from 4 to 12 target keywords.
Key Conversions 81% from organic search
With GA4 lead tracking in place, N7 could see exactly where its enquiries came from. Organic search drove 25 of the 31 key conversion events recorded since the project began.
Why a Foundation-First SEO Strategy
A new website with no search history can’t be optimised by guesswork. It needs the right foundations in place first. We deployed Madcraft’s 7-step SEO strategy, tailored to N7’s goals, starting with the basics that make every later gain measurable. These were high-intent keyword targeting, a technically sound site and GA4 lead tracking. On top of that, we built a library of industry content to establish authority for a brand that was new to search. This approach let N7 see early wins within months, prove the value of organic search with real conversion data, and set up a strong base to accelerate growth over time.
