Cookie Policy

1. About this policy

This Cookie Policy explains how Madcraft uses cookies and similar technologies on madcraft.co and its related pages, what each type of cookie does and how you can control them. It should be read together with our Privacy Policy, which explains how we handle personal information more generally.

2. What cookies are

Cookies are small text files placed on your device when you visit a website. They allow the site to remember information about your visit — for example, your preferences or the pages you viewed — so it works properly and we can understand how it is used.

Cookies set by the website you are visiting are called first-party cookies. Cookies set by other organisations, such as analytics or advertising providers, are called third-party cookies. Some cookies last only until you close your browser (session cookies); others stay on your device for a set period (persistent cookies).

3. How we use cookies

We group the cookies we use into four categories. Apart from strictly necessary cookies, we only use them where you have allowed us to, or where the law in your region permits it.

• Strictly necessary. Required for the website to work — security, load balancing, remembering your consent choices and keeping forms working. These cannot be switched off and do not require consent.
• Preferences. Remember choices you make, such as the regional version of the site, so the experience stays consistent.
• Analytics. Help us understand which pages are useful, how visitors find us and where the site can be improved. Data is aggregated and used to improve the website.
• Marketing. Measure the performance of our advertising and show relevant Madcraft content on other platforms, such as LinkedIn and Google.

4. Cookies we use

[Consent / legitimate interests / steps prior to a contract — to be confirmed by legal counsel]

5. Similar technologies

Alongside cookies we may use similar technologies that work in a comparable way:

• Pixels and tags — small pieces of code from analytics and advertising providers that record when a page is viewed or a form is submitted.
• Local and session storage — browser storage used to keep interactive features, such as multi-step forms or assessments, working smoothly.
• Embedded content — videos, maps or social posts from other platforms, which may set their own cookies when you interact with them.

Wherever this policy refers to cookies, it also covers these technologies.

6. Managing your preferences

When you first visit our website, a cookie banner lets you accept all cookies, reject non-essential cookies or choose by category. You can change your mind at any time using the preferences panel below or the Cookie preferences link in the website footer.

You can also control cookies through your browser settings — most browsers let you block or delete cookies. If you block strictly necessary cookies, some parts of the website may not work correctly. To opt out of Google Analytics across all websites, you can install the Google Analytics opt-out browser add-on.

7. How consent works by region

Visitors in the EEA and UK. We only set preference, analytics and marketing cookies after you give consent through the cookie banner or preference centre. You can withdraw consent at any time, and withdrawing is as easy as giving it.

Visitors in the United States. Depending on your state of residence, you may have the right to opt out of the “sale” or “sharing” of personal information for targeted advertising. You can do this by switching off marketing cookies or using the Your Privacy Choices link in the footer. We honour Global Privacy Control (GPC) signals sent by your browser as a valid opt-out request.

8. Third-party services

Some cookies are set by third-party services that appear on our pages, such as analytics, advertising and embedded media providers. These providers may use information collected through their cookies in line with their own privacy policies. We do not control these cookies, but you can manage them through our preference centre and your browser settings.

9. Changes to this policy

We may update this Cookie Policy when we change the technologies we use or when legal requirements change. The “Last updated” date at the top of this page shows when it was last revised. Where changes affect the cookies we ask your consent for, we will ask you again.

10. Contact us

If you have questions about this Cookie Policy or how we use cookies, contact us:

Madcraft · 111 Congress Ave. STE 500, Austin, TX 78701, United States · (737) 241-2893
Email: [email protected]