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Enterprise website development that earns trust and creates opportunities

Madcraft plans, designs and builds enterprise websites for complex B2B organizations. We unite brand, content, user experience, technology, SEO and conversion in one scalable digital platform.

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Trusted by Leading Industrial & Enterprise Organizations

Award-winning website development for organizations with complex products, audiences and systems

225+

Websites and digital platforms delivered

17

Complex B2B industries supported

1

Connected team from strategy through growth

Engineering & Technical Services Development

Scaling B2B eCommerce for Global Construction Brand with 90% Greater Order Accuracy

The challenge:

Leviat needed customer self-service e-commerce alongside phone and email, with accurate product, pricing, and inventory data.

The strategy:

Headless BigCommerce B2B portal using Catalyst, AWS middleware, Dynamics AX integration, and scalable regional architecture.

95%

improvement in order accuracy

45%

reduction in average fulfilment time

70%

reduction in manual order processing

"The Leviat Buyer Portal shows what’s possible when cutting-edge eCommerce technology meets deep industry insight. This project went far beyond putting a product catalogue online — it reimagined how construction professionals order, track, and manage their supply chain in a truly digital-first environment." Megan Kavanagh, Head of Creative & Web Operations at Madcraft.

Engineering & Technical Services Development

Unifying Bentley Licensing and Ecommerce in One Platform

The challenge:

CAD Journey needed one platform to guide buyers through complex Bentley licensing, sell online and capture qualified leads.

The strategy:

We unified marketing and ecommerce on a custom ACF WordPress build, with a License Calculator, customer accounts and HubSpot integration.

14

Bentley product lines catalogued

1

Unified sales platform

7

Project stages delivered

“CAD Journey’s buyers range from engineers who know exactly what they need to teams who need guidance first. We built one platform for both: fast self-service purchasing, and clear licensing tools that turn a confusing decision into a confident one.” — Megan Kavanagh, Head of Web & Digital Experience, Madcraft

Technology, Communications & Security AI Discoverability

High-Performance Website for First FDA-Cleared AI Device for Skin Cancer Detection

The challenge:

DermaSensor needed a fast, intuitive website that matched its AI technology and turned physicians into demo requests.

The strategy:

We built a bespoke, high-performance WordPress site connecting live data, HubSpot and custom tools around physicians’ needs.

94

Lighthouse performance score, up from 26

A

GTmetrix grade, up from D

1.0s

Largest Contentful Paint, down from 56.4s

"Awesome work, everyone!!! It has been a journey, but we are finally here, and the website looks great." Jacqueline Barberena Vice President of Marketing, DermaSensor

Technology, Communications & Security Development

Building a Customer-Focused Compliance Tracker and Website with Strong Visual Identity

The challenge:

i-SIGMA needed automated certification verification using live data and self-managed subscriber administration without developer support.

The strategy:

Rebuilt WordPress integrated Rhythm, automated PDF certificates and reporting, subscriber management, and multilingual support.

B

GTmetrix grade

91%

GTmetrix performance score

1.5s

Largest Contentful Paint

“i-SIGMA’s whole value rests on trust, so the website had to prove certification status instantly and accurately. By connecting WordPress directly to Rhythm, every certificate and alert now reflects live data, with no manual updates and no waiting. Just as importantly, we documented everything so i-SIGMA’s team can run and build on the system with confidence.” — Katie Boland, Technical Project Manager, Madcraft

Your website should not be the hardest part of your business to change

Websites become difficult gradually. New services are added, systems multiply, content becomes inconsistent and the customer journey starts reflecting internal structure rather than customer need. Eventually, the website slows marketing, weakens credibility and makes growth harder.

The Website No Longer Represents You

Your brand, capabilities and market position have moved forward, but the website still reflects the business you used to be.

Customers Cannot Find Answers

Complex navigation, internal language and scattered content make products, services and expertise difficult to evaluate.

The Website Is Not Generating Leads

Traffic arrives, but weak journeys, limited proof and unclear conversion paths fail to create enough qualified opportunities.

Publishing Is Slow and Frustrating

Marketing depends on developers or fragile templates for routine updates, campaigns and local content.

Systems and Data Are Disconnected

The website does not connect cleanly with CRM, ERP, PIM, DAM, recruitment or analytics systems.

Search and AI Visibility Are Declining

Technical debt and unstructured content make the business harder to find across search engines and AI answers.

Accessibility, Security and Compliance Create Risk

The current platform cannot reliably meet modern standards for accessibility, security, privacy and governance.

Does this sound familiar?

Let’s build a website that is easier to navigate, manage and grow.

Discuss Your Website
Discuss Your Website

Make a complex business easy to navigate for every audience

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  • 01

    Prospective Customers

    Understand your offer, evaluate your capabilities and find the right route to start a conversation.

  • 02

    Technical Buyers

    Find specifications, certifications, integration details, resources and evidence without contacting sales.

  • 03

    Procurement and Risk Teams

    Validate credibility, security, compliance, scale and commercial stability.

  • 04

    Customers, Dealers and Partners

    Access support, locations, documentation, services and secure account experiences.

  • 05

    Talent and Candidates

    Understand the organization, culture, opportunities and application process.

  • 06

    Marketing and Sales Teams

    Publish quickly, reuse content and support campaigns without creating design or technical debt.

Six audience journeys. One connected website.
Who must your website work for?

Tell us which audiences matter most, and we will show you how one connected website can support them all.

Plan Your Website

One connected website, from strategy through optimization

Every layer is planned together so the brand, customer journey, content, technology and measurement reinforce one another from the first workshop through launch and ongoing improvement.

Discuss Your Website Requirements
  1. 1

    Strategy and Requirements

    Align business goals, audiences, requirements, governance, budget and measurable definitions of success.

  2. 2

    Information Architecture and Journeys

    Organize complex products, services, content and audience pathways around what users need.

  3. 3

    UX, UI and Design Systems

    Create a distinctive, accessible experience that remains consistent across pages, markets and teams.

  4. 4

    Content, SEO and AI Visibility

    Build clear, authoritative content that customers, search engines and AI platforms can understand.

  5. 5

    Website Development and CMS

    Develop secure, scalable components, publishing workflows, permissions, multisite and localization capabilities.

  6. 6

    Integrations and Data

    Connect CRM, ERP, PIM, DAM, search, recruitment, analytics and other business systems.

  7. 7

    Quality, Launch and Optimization

    Test accessibility, performance, content, integrations and analytics before launch, then continuously improve.

Easier to manage. Safer to scale.

For Marketing and Sales Teams
  • Flexible components and page templates without design drift
  • Clear publishing workflows, roles and approval controls
  • Multisite, multilingual and local-market content management
  • Faster campaign and landing-page launches
  • Integrated analytics, lead capture and CRM attribution
For IT and Digital Teams
  • Documented architecture, environments and deployment processes
  • Secure development, access controls and privacy-aware implementation
  • Reliable integrations with enterprise systems and data
  • Performance monitoring, backups and recovery planning
  • Clear technical standards, governance and platform ownership
Shared outcome
One website the organization can evolve without losing control

Marketing moves faster. IT keeps control. Customers receive a better experience.

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The right architecture for your organization, not the trend of the moment

Madcraft selects the CMS and architecture around your content, team, integrations, security requirements and plans for growth. That may mean WordPress, WordPress VIP, a headless or composable stack, or a connected solution using specialist technology only where it creates clear value.

Standards we make visible
  • Component-based design and development.
  • WCAG 2.2 AA accessibility as a delivery standard.
  • Core Web Vitals, performance budgets and global delivery.
  • Structured content, technical SEO and AI-readable information architecture.
  • Role-based access, secure environments and disciplined release processes.
  • Analytics, consent, CRM attribution and measurable conversion events.

A clear path from complexity to launch

1

Discover and Align

Confirm business goals, audiences, content, requirements, constraints, governance and success measures.

2

Architect

Define user journeys, sitemap, content model, platform architecture, integrations and delivery roadmap.

3

Design and Validate

Prototype priority journeys, create the design system and test important decisions with users and stakeholders.

4

Build and Integrate

Develop reusable components, migrate content, connect systems and complete continuous quality assurance.

5

Launch

Complete readiness checks, train teams, manage deployment and continue improving performance after launch.

Discuss Your Website Project

Digital Transformation Across Complex B2B Industries

Clarify complex products, capabilities, certifications and markets while connecting product data, dealer networks, CRM and lead generation within one scalable website.

Explore Manufacturing

Present capabilities, sectors, projects and regional expertise clearly while supporting business development, recruitment, partnerships and complex qualification journeys.

Explore Construction & Infrastructure

Turn deep technical expertise into a clear digital experience that helps buyers find the right services, specialists, evidence and project experience.

Explore Engineering & Technical Services

Make equipment, parts, services and dealers easier to find while connecting product information, lead routing and aftermarket support.

Explore Industrial Equipment & Machinery

Help architects, specifiers, contractors and dealers find products, technical data, certifications, samples, specifications and local support.

Explore Building Products & Materials

Organize complex services, technical information, regulatory content and customer resources within a secure, accessible and dependable website.

Explore Energy, Utilities & Environmental Services

Improve product discovery, account journeys, branch visibility, quote requests and ordering while connecting critical product and customer data.

Explore Distribution, Wholesale & Supply Chain

Explain sophisticated solutions clearly, strengthen market authority and support direct, partner and recurring-revenue sales journeys.

Explore Technology, Communications & Security

Your website should keep improving after launch

Madcraft supports websites after launch through managed hosting, service levels, technical support, security monitoring, performance improvement, conversion optimization, SEO, AEO, content enhancements and an ongoing development roadmap.

After Launch

Continuous Improvement

  • Defined service levels, named contacts and clear processes for resolving issues.

  • Ongoing monitoring of uptime, performance, accessibility, security and platform health.

  • Continuous improvement of user journeys, forms, calls to action and conversion performance.

  • Technical optimization, structured content and continued visibility across search and AI.

  • Add components, functionality and connected services as business needs evolve.

  • Review performance, priorities, upcoming requirements and the value created by continued investment.

Questions enterprise teams ask before they start

What makes a complex B2B website different from a standard company website?

The difference is not simply size. A complex B2B website may need to support several audiences, product groups, markets, languages, business divisions and connected systems. It must simplify that complexity for users while giving marketing, sales and technology teams the control, governance and flexibility they need behind the scenes.

Which CMS and website platforms does Madcraft work with?

Madcraft works with WordPress, WordPress VIP, headless and composable architectures, and connected platforms using specialist services where they add genuine value. We recommend technology only after understanding your content, users, internal capabilities, integrations, security requirements and plans for growth.

Can you connect our website with CRM, ERP, PIM, DAM or recruitment systems?

Yes. Madcraft connects websites with CRM, ERP, PIM, DAM, identity, recruitment, marketing automation, analytics and other business systems. We define these integrations during discovery and architecture so data moves reliably and the website becomes a useful part of the wider organization rather than another disconnected platform.

Can Madcraft support multisite, multilingual and global website programs?

Yes. We can create a shared platform that protects brand and technical standards while allowing regional, divisional or local teams to manage relevant content. Governance, permissions, translation workflows, reusable components and local-market flexibility are planned from the beginning.

How do you protect SEO and traffic during a redesign or migration?

We benchmark existing performance before major changes are made. The migration plan covers valuable content, URL mapping, redirects, metadata, internal links, structured data, technical controls and post-launch monitoring. This protects existing equity while creating a stronger foundation for SEO, AEO and future content growth.

How do you address accessibility, security and performance?

Accessibility, security and performance are treated as delivery standards rather than final checks. Our work includes WCAG 2.2 AA requirements, secure development practices, access controls, performance budgets, Core Web Vitals, structured quality assurance and testing across devices, browsers, content and integrations.

Can Madcraft support website strategy, content writing and migration?

Yes. Madcraft can lead positioning, information architecture, user journeys, messaging, SEO research, content planning, copywriting and migration. Keeping these disciplines connected prevents a strong design from being weakened by unclear content or an incomplete migration process.

What happens after the website launches?

Madcraft can provide managed hosting, monitoring, maintenance, security updates, service levels, technical support, analytics, conversion optimization, SEO, AEO and continued website development. The website receives an ongoing improvement roadmap rather than remaining unchanged until the next redesign.

How long does a website development project take?

Most substantial B2B website projects take approximately two to four months. The timeline depends on strategy, content, stakeholder availability, functionality, integrations, languages and migration complexity. Larger multisite or digital experience programs may be delivered through phased releases over a longer period.

Discuss Your Website Project

Build a Website That Works as Hard as Your Business

Talk to Madcraft about creating a website that clarifies your value, earns trust, generates opportunities and gives your team a platform it can keep improving.

Start a Website Project