Olivia Murphy O'Donoghue

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Is your eCommerce website compliant with the European Accessibility Act? WCAG 2.1 compliance reminder by Madcraft

eCommerce Performance Trends UX Design Website Design 3 min read

Accessibility Deadline for Irish eCommerce

Is your eCommerce site ready for the June 2025 EU accessibility deadline? Learn what the European Accessibility Act means for Irish businesses.

SEO in the Age of Zero-Click Search - Why Your SEO Rankings Don’t Always Mean More Clicks | Madcraft

Performance SEO Trends 5 min read

Why Improved SEO Rankings Don’t Always Mean More Clicks

Your site may be ranking higher, but if clicks are falling, you're not alone. Discover what’s changing in search behaviour and how to optimise for modern SERP features like AI answers, rich snippets, and visual-first results.

B2B News Performance Trends Trends & Updates Whats next? 4 min read

Navigating the Future: How Stricter Data Privacy Laws Will Transform Digital Marketing in 2025

Stricter data privacy laws in 2025 will impact B2B marketing, ad auctions, and targeting. Learn how to adapt with first-party data and contextual strategies.

Performance UX Design 4 min read

SEQ vs. SUS: Which Metric Delivers More Impactful Insights?

SEQ or SUS? Discover the key differences between these usability metrics and learn which one best suits your project for better user experience insights.

Conversion Rate Optimization Performance Trends 2 min read

The Power of Retargeting: Capturing Affluent Shoppers with Precision

Discover how luxury brands use precision retargeting to engage affluent shoppers, enhance exclusivity, and drive conversions without discounting.

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