Jack Yev
The Ultimate Video Marketing Guide
Video marketing is one of the most widely used formats among marketers around the world. It captures people’s attention and helps them engage with your business better than any other form of media. Video marketing is an integral component of the business strategy that businesses need to consider.
How Google’s Helpful Content Update Will Affect the SEO World
Google’s helpful content update, released in late August 2022, is a new Search Engine Optimization (SEO) ranking algorithm that will evaluate the quality of website content site-wide on a regular basis. This update is part of Google’s efforts to deal with low-quality and unhelpful content found in search results and focus on creating people-first content.
10+ eCommerce Strategies to Boost Sales
Customers expect a seamless and personalized experience when they shop online with 93% expecting a digital experience equal to or better than the in-store experience. With the holiday shopping around the corner, a strong eCommerce strategy offers a big opportunity to convert visitors into customers for a strong new year and increase revenue.
Unlocking the Power of Email
In order for you to make the most of Black Friday opportunities, your business needs to have a well-executed holiday marketing strategy in place. Email marketing is a low-cost, high-return way of driving sales and revenue over Black Friday weekend, by making the most of both your existing customer base and new website visitors.
How will GA4 Impact Businesses?
In late 2020, Google introduced us to Google Analytics 4 (GA4), which is the largest update to Google Analytics they have made since 2012. It’s been nearly two years since the announcement, and the rollout has finally begun.
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