Developing a Fast, Mobile-First Website for the Tourism Industry
- WordPress
- SEO/GEO/AEO
- UX/UI Design
Industry
Tourism
Platform
WordPress (Custom ACF Build)
Region
United States
About the Client
Presence Monitoring & Insights Platform
Wheresight is a cutting-edge platform that helps businesses monitor, manage and optimise their digital and physical presence. It provides real-time insights that empower organisations to make data-driven decisions and improve operational efficiency.
With a growing suite of services and an expanding user base, Wheresight needed a website that reflected its innovation while remaining simple, fast and intuitive.
Clients Challenges
The Challenge
Wheresight had a strong brand identity and valuable services, but their previous website struggled to communicate their offering clearly and to cope with growth.
The project presented several key challenges:
- Providing a flexible, scalable CMS for marketing, blog and resource management.
- Highlighting complex services in a user-friendly, visual way.
- Supporting fast performance and SEO best practices for global reach.
- Enabling easy updates and content management without technical expertise.
- Integrating with analytics, CRM and lead-generation tools.
The challenge was ultimately to create a website that felt as innovative as the platform behind it, while staying simple, fast and easy for the Wheresight team to manage.
Let’s get started! Contact us today to discover how we can help.
Project Goals
What We Set Out to Deliver
Wheresight needed a website that could explain a growing suite of services and scale with the business. The brief brought together several intersecting goals:
- Design a custom, visually strong website that reflects Wheresight’s brand identity
- Explain complex services clearly through visual storytelling and a logical content hierarchy
- Give the team a flexible CMS and reusable blocks so they can build and update pages independently
- Integrate with analytics, CRM and lead-generation tools to streamline workflows and capture leads
- Deliver a mobile-first, accessible experience across every device
- Optimise performance and SEO for high visibility and fast loading
Our Approach
Discovery & Research
- Reviewed the previous website to understand where it struggled to communicate Wheresight’s services and handle growth
- Mapped Wheresight’s services and solutions into a clear content hierarchy
- Defined the CMS, content and resource management needs of the marketing team
- Identified the analytics, CRM and lead-generation integrations required
- Set the SEO and performance requirements for global reach
UX & Design
- Designed a custom visual identity-led experience that reflects Wheresight’s brand
- Created clear navigation and a content hierarchy for faster browsing
- Used visual storytelling to explain complex services effectively
- Applied consistent UI patterns and responsive layouts across all devices
- Placed prominent calls-to-action to drive enquiries and conversions
- Delivered a mobile-first design with readable fonts and accessible colour contrast
Dev & Functionality
- Fully custom WordPress theme built from scratch
- Reusable Gutenberg blocks and templates so the team can create and update pages without developer support
- High-performance CMS giving the team full control over content and resources
- Custom integrations with analytics, CRM and marketing platforms
- Performance and SEO optimisation, including schema markup, image optimisation and fast-loading templates
A User-Centric Approach
From the start, we prioritised clarity, simplicity, and usability, designing the site to guide visitors naturally through Wheresight’s services and solutions. Clear navigation and content hierarchy make information easier to find, while prominent calls-to-action encourage enquiries and conversions. Visual storytelling helps communicate complex services effectively, supported by consistent UI patterns and responsive layouts that deliver a seamless experience across all devices.
Key Functionality
Reusable Blocks & Templates
A library of blocks and templates allows Wheresight to easily create new pages, update content, and maintain a consistent look across the site without developer support.
High-Performance CMS
The new site is built on a robust CMS that gives thie team full control over content, resources, and project details, without requiring developer assistance.
Custom Integrations
Seamless connection with analytics, CRM, and marketing platforms ensures data flows efficiently, reducing manual work and improving decision-making.
Mobile-First Design
Layouts are optimized for mobile devices, with clear navigation, readable fonts, and accessible color contrast to ensure a frictionless experience for all users.
Performance & SEO
Optimized loading times, structured data, and strategic content layout improve search engine visibility and user engagement.
Why WordPress
WordPress was the ideal platform for Wheresight because it combines flexibility, scalability, and ease of use. Its customizable and extensible framework allows the site to adapt to evolving business needs, while the intuitive CMS empowers internal teams to manage content without technical support. With a rich plugin ecosystem, the site integrates seamlessly with CRM, analytics, SEO, and marketing tools, and its optimized performance and secure infrastructure ensure fast, reliable operation. Scalable by design, WordPress provides Wheresight with a robust foundation to communicate their services, engage users, and grow their online presence efficiently and beautifully.
