Simplifying Quote Requests for a B2B Company Through User-Friendly Website Design
- WordPress
- UX/UI Design
- SEO/GEO/AEO
Industry
Distribution of Coachbuilding, Trailers & Equipment
Platform
WordPress
Region
Ireland
About the Client
Distributor of Coachbuilding, Trailer & Equipment Supplies
I.C. & T. Supplies Ltd. is a leading distributor of coachbuilding, trailer and equipment supplies. With a wide range of high-quality products and a focus on exceptional customer service, they support businesses and professionals across the transport and logistics sector.
As their product range grew, they needed a website that clearly showcased their offering, simplified customer engagement and aligned with their sales workflow.
Clients Challenges
The Challenge
AtirBefore working with Madcraft, I.C. & T. Supplies Ltd. had never had an online presence. Without a website, they had no way to show their range online or capture interest from potential customers.
The project presented several key challenges:
- Creating a platform to showcase a diverse range of coachbuilding, trailer and equipment products.
- Replacing a traditional e-commerce checkout, which didn’t fit their sales and quoting workflow.
- Providing flexibility for marketing content, blogs and resource management.
- Delivering fast-loading, SEO-friendly pages to reach potential customers.
- Integrating seamlessly with lead capture and CRM systems.
The challenge was ultimately to create a professional, user-friendly website that converts visitor interest into actionable quote requests.
Let’s get started! Contact us today to discover how we can help.
Project Goals
What We Set Out to Deliver
I.C. & T. needed a first website that worked as part of their sales process, not a standard online shop. The brief brought together several intersecting goals:
- Design a professional, custom website that reflects the company’s brand and extensive product range
- Replace the traditional checkout with a “Get a Quote” system that sends enquiries straight to the sales team
- Integrate the site with their CRM and lead management systems
- Give the team reusable Gutenberg blocks and templates so they can update content without technical expertise
- Deliver a mobile-first experience across every device
- Optimise performance and SEO for high visibility
Our Approach
Discovery & Research
- Reviewed the company’s sales and quoting workflow to understand why a standard checkout wouldn’t fit
- Mapped the product range into a clear structure for coachbuilding, trailer and equipment categories
- Defined the CRM and lead management integration requirements
- Identified the content, blog and resource management needs of the team
- Set SEO and performance requirements for reaching potential customers
UX & Design
- Designed intuitive navigation and a content hierarchy for effortless browsing
- Created visual layouts and product showcases that simplify complex product categories
- Placed prominent calls-to-action so visitors can request quotes quickly
- Applied consistent design patterns for a professional, cohesive look across devices
- Delivered a mobile-first design for smartphones, tablets and desktops
Dev & Functionality
- Custom WordPress theme that reflects the company’s brand and product range
- “Get a Quote” system replacing the traditional checkout, sending enquiries straight to the sales team
- Custom integrations connecting the site to their CRM and lead management systems
- Reusable Gutenberg blocks and templates for easy content updates
- SEO built into the build, including optimised page structure, meta tags and schema markup
- Performance optimisation, including fast-loading templates and image optimisation
Key Functionality
"Get a Quote” system
We transformed the traditional checkout into a “Get a Quote” system, directing inquiries straight to the sales team for personalized follow-up. This ensures a seamless lead capture process and aligns the website with I.C. & T.’s business operations.
Mobile-First Design
Every page was designed with a mobile-first approach, ensuring a smooth, intuitive experience for users on smartphones, tablets, and desktops, while maintaining consistent branding, navigation, and functionality across all devices.
SEO Best Practices Baked into the Build
The website was developed with SEO best practices from the ground up, including optimised page structure, meta tags, schema markup, and fast-loading templates, helping them achieve strong search visibility and attract the right audience organically.
Why Custom Development
I.C. & T.’s requirements went beyond a standard e-commerce setup. A quote-led sales workflow, a growing product range and a direct flow of enquiries into their CRM called for a platform designed around how the business actually sells.
Rather than forcing their process into a standard checkout, Madcraft built a custom WordPress website around I.C. & T., with a custom theme and reusable blocks and templates. WordPress gave us a flexible, scalable foundation that connects to CRM, analytics and marketing tools and lets the team manage products, content and updates without technical support. The result is a professional, lead-focused platform that showcases their products, engages visitors and converts interest into quote requests.
