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The Madcraft team collaborates around a laptop, reviewing and optimizing their email marketing strategy for clients.

Performance Trends Whats next? 3 min read

Why Email Marketing Is Essential for Ecommerce Growth

Ready to unlock the revenue hiding in your email list? Partner with Madcraft to design and manage a high-impact email campaign. We'll handle the strategy so you can enjoy the sales. Contact us today for a consultation

Performance Trends Whats next? 3 min read

TikTok Ads vs Meta Ads: Which Platform Is Worth Your Spend in 2025?

TikTok or Meta ads, where should your 2025 budget go? In this breakdown, we compare both platforms across audience reach, costs, creative strategy, and ad performance to help you make smarter marketing decisions.

Performance Trends Whats next? 4 min read

How to Grow an Email List for eCommerce

Learn how to grow an engaged email list for your eCommerce store. Discover proven tips like high-converting sign-up forms, referral programs, gamified opt-ins, and more to drive sales through email marketing.

Is your eCommerce website compliant with the European Accessibility Act? WCAG 2.1 compliance reminder by Madcraft

eCommerce Performance Trends UX Design Website Design 3 min read

Accessibility Deadline for Irish eCommerce

Is your eCommerce site ready for the June 2025 EU accessibility deadline? Learn what the European Accessibility Act means for Irish businesses.

B2B eCommerce News Performance Trends & Updates UX Design 2 min read

What the European Accessibility Act (EAA) Means for Online Retailers

How Object-Oriented UX (OOUX) enhances collaboration between designers, developers, and stakeholders, making UX projects more efficient and user-focused.

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