TDTC is aiming to become a global leader in blockchain infrastructures. Most of the founders graduated from global top universities and have personally gone through at least three crypto cycles.
Currently, TDTC is developing large-scale Bitcoin mining facilities in Texas, USA and Ethiopia. In Texas, it operates four mining sites and is constructing four more larger ones; in Ethiopia, it is operating two sites and planning to double the capacity. By the end of 2025, it will operate 210 MW of energized power in the US and 14 MW in Ethiopia, with a mining hashrate of over 10.6 EH/s. TDTC is also actively incubating business in the fields of AI, energy trading as well as Web 3 layer 2 projects.
TDTC’s legacy site made it difficult for users to navigate product categories, explore solutions, or understand the full breadth of their offering. For a company built on precision, clarity, and technology leadership, their online experience didn’t match the depth of their capabilities.
Key challenges included:
TDTC needed more than a new website. They needed a digital platform that strengthened credibility, simplified complex information, and positioned them as a leader in a competitive space.
Madcraft partnered with TDTC to completely redesign and redevelop their digital ecosystem. Creating a modern, high-performance website that puts clarity, usability, and brand authority at the forefront. We rebuilt TDTC’s site on a flexible, scalable CMS foundation designed to support future expansion. Every element, from the projects catalogue to operation pages, was strategically crafted to guide users toward action while elevating TDTC’s professional presence.
We designed landing pages that communicate effectively and help users quickly identify what’s right for them.
The new site is built on a robust CMS that gives TDTC’s team full control over content, resources, and project details, without requiring developer assistance.
A refined enquiry structure guides users to the right contact path, improving lead quality and reducing drop-off. Custom forms and CTAs adapt to where users are in their research and journey.
The website is built with future growth in mind. New projects, new investors (currently hidden from the frontend), or even new job vacancies can be added quickly using reusable templates and a modular component system.
Optimised for mobile devices, the site ensures a smooth, intuitive browsing experience for users on any device.
The redesign was heavily informed by user behaviour and industry expectations. We focused on presenting technical information in a way that feels approachable, intuitive, and reliable.
User-first considerations included:
Every interaction on the site was designed to feel professional, trustworthy, and effortless, reinforcing TDTC’s reputation as an industry authority.
