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Build connected platforms that power your business and growth

Madcraft designs and builds enterprise websites, customer portals and B2B commerce platforms that connect systems, improve experiences and support scalable business growth.

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Trusted by Leading Industrial & Enterprise Organisations

Digital platforms fail when experience, technology, data and delivery separate

Complex organizations often rely on aging platforms, disconnected systems and manual processes that limit customer experience and growth. Madcraft brings users, technology, data and delivery together within one scalable platform delivery plan.

Customers cannot find the information, products or support they need online.

The website no longer supports the organization’s direction or growth.

Platforms, data and internal systems remain largely disconnected.

Manual customer, dealer and service workflows create daily friction and delays.

Technology decisions lack clear ownership, standards and long-term delivery governance.

One platform strategy. Three connected capabilities.

Start with the platform that matters most

Our website engagements connect brand, customer experience, content, technology, data and conversion around commercial goals. The result is a scalable enterprise platform that performs today and can evolve as the organization grows, markets shift and priorities change.

Explore Enterprise Websites & Platforms

From Requirements to Launch

  • Business requirements and success measures
  • User journeys and information architecture
  • Experience design and technical architecture
  • Platform build, integrations and content migration
  • Quality assurance, launch and evolution roadmap

Platforms designed to perform and evolve

Madcraft connects experience design directly to development, integrations, data, security and performance. The same delivery team carries the platform from discovery and architecture through launch, support and continuous platform optimization.

  1. 01 · Alignment

    Strategy & Brand

    Explore Group
    • Transformation Roadmaps
    • Brand & Experience
    • AI & Technology
  2. 02 · Implementation

    Websites & Digital Platforms

    You are here
    • Enterprise Websites
    • Customer Portals
    • B2B Commerce
  3. 03 · Optimization

    AI & Digital Growth

    Explore Group
    • AI Automation
    • Online Visibility
    • Analytics & CRO

How the engagement works

Every platform engagement follows four stages, adapted to the scale and complexity of the solution.

Discuss Your Website Requirements
  1. 1

    Discover

    Understand business goals, user needs, content, systems, data, constraints and success measures.

  2. 2

    Architect

    Define user journeys, information architecture, platform requirements, integrations, security and delivery approach.

  3. 3

    Build

    Design and develop the experience, components, integrations and workflows through structured delivery cycles.

  4. 4

    Launch

    Complete migration, quality assurance, accessibility, training and deployment, then support continuous improvement.

Digital Transformation with Measurable Business Impact

Technology, Communications & Security AI Discoverability

High-Performance Website for First FDA-Cleared AI Device for Skin Cancer Detection

The challenge:

DermaSensor needed a fast, intuitive website that matched its AI technology and turned physicians into demo requests.

The strategy:

We built a bespoke, high-performance WordPress site connecting live data, HubSpot and custom tools around physicians’ needs.

94

Lighthouse performance score, up from 26

A

GTmetrix grade, up from D

1.0s

Largest Contentful Paint, down from 56.4s

"Awesome work, everyone!!! It has been a journey, but we are finally here, and the website looks great." Jacqueline Barberena Vice President of Marketing, DermaSensor

Consumer Goods UX/UI Design

90% Increase in Orders: How a Headless Shopify Design Grew PaperBlanks Online Store

The challenge:

Paperblanks needed an art-led storefront, scalable product infrastructure, and documentation empowering its in-house team.

The strategy:

We designed Figma UI, defined a headless Shopify stack, prioritised functionality, and delivered developer-ready documentation.

90%

increase in average daily orders in the first month

8

best-in-class tools mapped into one connected stack

4

Main Deliverables Completed

“Working with Madcraft was a pleasure. The team was responsive, professional, and proactive throughout our website revamp. Since launching in July, average daily orders have increased by over 90%, demonstrating the impact of the improved shopping experience.” Maren Schirrow E-Commerce Team Leader – European Markets, Paperblanks

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Websites & Platforms for Complex B2B Industries

Connect complex product information, dealer networks, customer journeys and internal systems through one scalable digital platform. Madcraft builds enterprise websites, portals and commerce experiences that improve product discovery, quoting, self-service and aftermarket support while integrating the data, CRM and ERP tools manufacturers rely on to operate and grow.

Explore Manufacturing

Create a digital platform that communicates complex capabilities while supporting customers, project partners, suppliers and prospective employees. Madcraft builds enterprise websites and secure portals that connect project information, technical resources, CRM data and business workflows, making important content easier to manage, discover and use across the organization.

Explore Construction & Infrastructure

Turn deep technical knowledge into a clear, usable digital experience for buyers, clients and employees. Madcraft builds enterprise websites, knowledge platforms and secure portals that organize complex services, expertise, resources and project content while connecting lead capture, CRM and internal systems to support business development and client service.

Explore Engineering & Technical Services

Make equipment, parts and services easier to find, understand, quote and support. Madcraft builds connected websites, product catalogs, dealer portals and B2B commerce platforms that bring product data, availability, account pricing, CRM and ERP systems into a more useful experience for customers, dealers, sales teams and service teams.

Explore Industrial Equipment & Machinery

Give architects, specifiers, contractors, dealers and buyers fast access to the product and technical information they need. Madcraft builds connected websites, specification tools, product libraries, portals and commerce experiences that integrate product data and internal systems while supporting discovery, lead generation, sample requests, technical support and channel growth.

Explore Building Products & Materials

Deliver secure, accessible digital experiences for customers, partners, communities and internal teams. Madcraft builds enterprise websites and connected platforms that organize technical and regulatory content, support customer services, integrate critical systems and make complex information easier to manage and access across energy, utility and environmental organizations.

Explore Energy, Utilities & Environmental Services

Connect product discovery, account pricing, inventory, ordering, service and support within one cohesive digital experience. Madcraft builds B2B commerce platforms and customer portals that integrate PIM, ERP and CRM data, reduce manual processes and provide the scalable digital foundation required to improve service and grow efficiently.

Explore Distribution, Wholesale & Supply Chain

Make sophisticated technology easier to evaluate, purchase, implement and support. Madcraft builds enterprise websites, customer and partner portals, knowledge experiences and connected platforms that clarify complex solutions, integrate CRM and product data, strengthen lead generation and support recurring customer engagement across complex sales and service journeys.

Explore Technology, Communications & Security

Designed for Complexity

Built for organizations managing complex users, content, integrations, security requirements and operational change.

Connected Architecture

Bring websites, portals, commerce, data and business systems into one scalable ecosystem.

User-Centered Experience

Make complex products, services and tasks easier for every audience to navigate.

Enterprise Integration

Connect CRM, ERP, PIM, DAM, identity and other critical business systems securely.

Built for Scale

Create flexible components, governance and architecture that support continued organizational growth and change.

Security & Accessibility

Build performance, accessibility, privacy and security standards into every platform delivery decision.

Build with confidence

If your organization is replacing an aging website, connecting systems or building a new customer platform, we can help you define, deliver and evolve the right solution with confidence.

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Enterprise Website & Platform Implementation FAQs

What types of digital platforms does Madcraft build?

Madcraft designs and builds enterprise websites, digital experience platforms, customer and dealer portals, partner platforms and B2B commerce experiences. Our work can also include product catalogs, parts and service platforms, account experiences, content systems, workflow tools and integrations with the technology your organization already uses.

How do you select the right platform and technology?

We begin with your business requirements, users, content, internal capabilities, integration needs, security expectations and plans for growth. We then recommend the architecture and platform that best fit those requirements. Depending on the project, this may include WordPress, WordPress VIP, BigCommerce B2B, Shopify, headless technology or custom development.

Can you integrate with our existing business systems?

Yes. Madcraft regularly connects digital platforms with CRM, ERP, PIM, DAM, identity, analytics, marketing automation and other business systems. Integration requirements are defined during discovery and architecture so the platform improves how information moves across the organization rather than creating another disconnected layer of technology.

How long does a platform implementation take?

Timing depends on the platform’s scale, functionality, content, integrations and approval requirements. A focused enterprise website may take several months, while a complex portal or commerce platform can require a longer phased implementation. We establish the roadmap, milestones, responsibilities and launch approach before development begins.

What happens after the platform launches?

Madcraft can provide hosting, monitoring, maintenance, security updates, technical support, analytics, conversion optimization and continuous platform development. We also support SEO, AEO, content and performance improvement, helping the platform remain secure, useful and commercially effective as customer needs, business priorities and technology continue to evolve.

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Build Platforms That Perform

Speak with Madcraft about building a connected platform around customers and business.

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