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Digital Transformation Capabilities for Complex B2B

Strategy, platforms, AI and growth capabilities for complex B2B organizations.

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Trusted by leading industrial and enterprise organizations

Three capabilities. One connected transformation model.

Strategy & Brand

Websites & Digital Platforms

AI & Digital Growth

Strategy & Brand

Strategy & Brand

Set a clear direction for your brand, customer experience, technology and future growth.

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Transformation Capabilities:

Websites & Digital Platforms

Websites & Digital Platforms

Build the enterprise websites, portals and commerce platforms that improve customer experience, connect critical systems and support growth.

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AI & Digital Growth

AI & Digital Growth

Use AI, automation, online visibility and performance data to improve efficiency and generate sustainable growth.

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Why Partner with Madcraft?

Madcraft brings strategy, brand, technology, AI and growth specialists together to solve complex business problems and carry transformation into delivery.

  1. 1

    Connected Delivery

    Connect transformation decisions directly to brand, experience, technology, implementation and measurable outcomes through one accountable, integrated team from the outset.

  2. 2

    Complex B2B Experience

    Bring proven experience across industrial and enterprise organizations where products, audiences, systems, buying journeys and operational requirements are rarely simple.

  3. 3

    One Integrated Specialist Team

    Work with strategists, designers, engineers, AI specialists and growth experts aligned around one transformation outcome.

  4. 4

    Built for Lasting Value

    Build foundations that improve customer experience, operational efficiency and commercial performance while adapting as markets, priorities and technology change.

  5. 5

    Clear Ownership & Communication

    Maintain clear ownership, communication and practical reporting so leaders understand progress, priorities, risks and what happens next.

One partner to shape the strategy, build the platforms and continuously improve performance.

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Digital Transformation with Measurable Business Impact

Technology, Communications & Security AI Discoverability

High-Performance Website for First FDA-Cleared AI Device for Skin Cancer Detection

The challenge:

DermaSensor needed a fast, intuitive website that matched its AI technology and turned physicians into demo requests.

The strategy:

We built a bespoke, high-performance WordPress site connecting live data, HubSpot and custom tools around physicians’ needs.

94

Lighthouse performance score, up from 26

A

GTmetrix grade, up from D

1.0s

Largest Contentful Paint, down from 56.4s

"Awesome work, everyone!!! It has been a journey, but we are finally here, and the website looks great." Jacqueline Barberena Vice President of Marketing, DermaSensor

Consumer Goods UX/UI Design

90% Increase in Orders: How a Headless Shopify Design Grew PaperBlanks Online Store

The challenge:

Paperblanks needed an art-led storefront, scalable product infrastructure, and documentation empowering its in-house team.

The strategy:

We designed Figma UI, defined a headless Shopify stack, prioritised functionality, and delivered developer-ready documentation.

90%

increase in average daily orders in the first month

8

best-in-class tools mapped into one connected stack

4

Main Deliverables Completed

“Working with Madcraft was a pleasure. The team was responsive, professional, and proactive throughout our website revamp. Since launching in July, average daily orders have increased by over 90%, demonstrating the impact of the improved shopping experience.” Maren Schirrow E-Commerce Team Leader – European Markets, Paperblanks

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Speak with Madcraft about transforming how your organization operates and grows.

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