Custom Gym App Development for Leading Gym: Enhancing Member Experience & Retention
- WordPress
- UX/UI Design
- Flutter
- PerfectGym Integration
- Apps
Industry
Health & Fitness
Platform
Flutter
Region
United Kingdom
About the Client
Premium Health & Fitness Club
Club Towers is a premium health and fitness destination offering members access to world-class facilities, expert trainers and a wide range of classes and services. With a strong focus on community, convenience and high-quality experiences, Club Towers continually invests in digital solutions that improve how members interact with the club.
To support a growing membership base and modernise their digital touchpoints, Club Towers needed a fully featured mobile app that integrated with their existing gym management systems and gave members and staff a smooth, user-friendly experience.
Clients Challenges
The Challenge
Club Towers already relied on several third-party systems to manage memberships, class bookings, communications and content. Those tools were fragmented, which led to a disjointed member experience and added operational complexity.
The project presented several key challenges:
- Providing members with a single, intuitive mobile experience for bookings, memberships and updates.
- Integrating in real time with Perfect Gym for classes, memberships and check-ins.
- Reducing front-desk pressure through mobile check-in and self-service features.
- Delivering timely communication through push notifications.
- Surfacing dynamic content such as news, events and on-demand class videos.
- Ensuring the platform was scalable, secure and future-proof.
The challenge was ultimately to unify these services into one mobile-first ecosystem without compromising performance or reliability.
Let’s get started! Contact us today to discover how we can help.
Project Goals
What We Set Out to Deliver
Club Towers needed more than a booking tool. It needed an app that put the whole club in the palm of every member’s hand. The brief brought together several intersecting goals:
- Design a single, intuitive mobile experience for bookings, memberships and club updates
- Integrate with Perfect Gym in real time for class schedules, bookings, memberships and check-ins
- Reduce front-desk pressure with QR-based mobile check-in and self-service features
- Connect WordPress and Vimeo to deliver news, events and on-demand class videos
- Give admins real-time push notifications to all users or targeted groups
- Build a secure, scalable platform that can evolve with the business
Our Approach
Discovery & Research
- Reviewed the fragmented set of third-party tools used for memberships, bookings, communications and content
- Mapped the integration requirements with Perfect Gym, WordPress and Vimeo
- Defined the member and staff journeys, from class booking to check-in
- Identified the self-service features that would reduce front-desk pressure
- Defined the security, scalability and future-proofing requirements for the platform
UX & Design
- Designed a mobile-first experience built around one principle: make it effortless for members to engage with the club
- Created clear navigation and logical feature grouping
- Designed simple booking flows with real-time feedback
- Presented policies, news and events in a readable format
- Minimised friction for repeat actions like class bookings and check-ins
- Designed trainer profiles and facility pages to improve discovery and engagement
Dev & Functionality
- Custom mobile app built in Flutter
- Secure member login, profile management and password recovery
- Live class schedules, bookings and waitlists pulled from the Perfect Gym API, with automated confirmations
- Membership status, entitlements and upgrade or cancellation requests through in-app email flows
- Time-limited, dynamically generated QR codes for secure, contactless check-in
- WordPress integration so news and events appear instantly in the app
- Vimeo integration for on-demand class videos with adaptive streaming
- Admin dashboard for real-time push notifications to all users or targeted groups
- In-app support section with FAQs and feedback submission, connected to Perfect Gym’s feedback portal
A User-Centric Approach
UX and UI decisions were guided by one principle: making it effortless for members to engage with the club. Clear navigation and logical feature grouping, alongside mobile-first layouts optimised for speed and usability, create a seamless experience across devices. Simple booking flows with real-time feedback and readable content for policies, news, and events ensure information is easy to access, while minimising friction for repeat actions such as class bookings and check-ins. The result is an intuitive app for new users that remains powerful and convenient for long-term members.
Key Functionality
Member Authentication & Profile Management
Members can securely log in to the app, manage their personal details, and update profile information with ease. Password recovery and validation ensure a smooth and secure onboarding experience.
Class Schedules, Bookings & Waitlists
Live class schedules are pulled directly from the Perfect Gym API, allowing members to browse, filter, and book classes in real time. Availability updates instantly, with automated confirmations, waitlist functionality, and notifications for booking changes.
Membership Management
Members can view their current membership status, entitlements, and expiration details directly within the app. Requests to upgrade or cancel memberships are streamlined through in-app email flows, reducing friction and administrative workload.
Mobile QR Code Check-In
A time-limited QR code enables fast, contactless check-ins at the club. Each QR code is dynamically generated and securely validated to prevent misuse, improving both efficiency and security at entry points.
News & Events Integration
The app integrates with WordPress, allowing Club Towers to publish news, updates, and event information that appears instantly within the app — keeping members informed without manual updates.
On-Demand Class Videos
Through Vimeo API integration, members can access high-quality class videos directly in the app. Adaptive streaming ensures smooth playback across different devices and connection speeds.
Push Notifications
Admins can send real-time push notifications from the dashboard to all users or targeted groups. This enables instant communication for class updates, promotions, or important announcements.
Trainer Profiles & Facility Amenities
Members can browse trainer profiles, view qualifications and specialisations, and explore detailed information about facilities and amenities — enhancing discovery and engagement.
Customer Support & Feedback
An in-app support section provides access to FAQs and feedback submission, integrated with Perfect Gym’s feedback portal. Members receive confirmation upon submission, ensuring a transparent support experience.
Product Literature & Supporting Documents
A key feature of the platform is the ability to attach product literature such as data sheets, brochures, installation guides, or regulatory documents directly to each product. Customers can easily access, download, or share this information, ensuring they have the technical and compliance resources they need at their fingertips.
Why This Approach Worked
By leveraging best-in-class platforms, Perfect Gym, WordPress, and Vimeo, and combining them with a custom-built mobile experience, Club Towers avoided unnecessary reinvention while delivering a fully tailored solution. The architecture prioritizes real-time data accuracy, security and performance, ease of maintenance and scalability, and flexibility for future enhancements, ensuring the app can continue to evolve seamlessly alongside Club Towers’ business needs.
