Ourisman Travel is a premier, family-owned travel agency based in the United States, offering tailored travel services and unique vacation packages for both leisure and business travelers. With decades of experience, Ourisman Travel has built a solid reputation for providing personalized, high-quality travel services. Their mission is to make travel seamless and enjoyable by delivering expert advice, exclusive deals, and comprehensive travel solutions to clients.
While Ourisman Travel had a loyal client base and a strong reputation, their online presence was outdated and did not align with current travel trends or customer expectations. They required a modern website to showcase their travel offerings, make the booking process easier for clients, and enhance the overall user experience. The key challenges included:
The challenge of integrating real-time travel booking systems and ensuring seamless coordination between online and offline services.
Madcraft collaborated with Ourisman Travel to create a custom-built WordPress website that better reflects their high-quality, client-centered approach to travel. The goal was to build an intuitive, mobile-friendly platform that not only highlighted their unique travel services but also enabled clients to easily browse, book, and inquire about travel packages.
The “Map Your Hotel” feature on Ourisman Travel’s website utilizes the Google Maps JavaScript API to provide an interactive map showcasing their curated selection of luxury hotels worldwide. This functionality allows users to visually explore hotel locations and access detailed information about each property.
Key Features:
Interactive Map Display: The map presents markers for each handpicked hotel, enabling users to identify and select properties based on geographic preferences.
Hotel Information Pop-ups: Clicking on a hotel marker reveals a pop-up containing the hotel’s name, address, and exclusive amenities available when booking through Ourisman Travel.
Categorization: Hotels are organized into categories such as “Someplace Warm” and “Urban Getaway,” assisting users in narrowing down choices based on desired experiences.
Responsive Design: The map interface is designed to be responsive, ensuring usability across various devices, including desktops, tablets, and smartphones.
This integration of the Google Maps API enhances the user experience by providing a visual and interactive method to discover and select luxury accommodations offered by Ourisman Travel.
A fully customized WordPress website was developed, ensuring a responsive design for clients to access and interact with Ourisman Travel’s services on all devices. The sleek, modern aesthetic reinforced their brand identity while delivering a smooth user experience.
Dedicated pages were created to highlight their exclusive travel packages, destination guides, and customer success stories. Each travel offering was detailed with visuals and itineraries to help clients make informed travel decisions.
Google Analytics was integrated to track user behavior, site performance, and conversion rates. This data allowed Ourisman Travel to continuously optimize the user experience based on real-time insights.
Madcraft’s design process was focused on understanding the travel agency’s needs while ensuring the site would cater to both business objectives and customer expectations. Key steps included:
Since the launch of the new website, Ourisman Travel has seen significant improvements in organic SEO performance. By optimizing the website structure, content, and incorporating best practices for SEO, they have attracted more qualified traffic, resulting in higher visibility and engagement. The following statistics highlight the impressive impact of the new site on their SEO efforts:
These improvements in organic SEO have contributed to Ourisman Travel’s ability to attract more qualified leads, increase website visibility, and ultimately drive higher conversions, further solidifying their online presence and competitive edge in the travel industry.
WordPress was chosen for its flexibility, scalability, and ability to integrate custom features that met the specific needs of Ourisman Travel. The platform offers a robust ecosystem for future enhancements while providing an intuitive and manageable solution for the team. The new website is built with scalability in mind. Its modular design allows Ourisman Travel to seamlessly add new travel packages, client features, and more as their business continues to grow and evolve.
