United States
Leviat, part of the CRH group, is a global leader in construction accessories and engineering solutions. In the United States, Leviat wanted to offer an additional online self-service ordering process for key clients as part of a streamlined, scalable, and future-ready digital platform. In the U.S., Leviat supports thousands of contractors and distributors with an extensive product catalogue, delivering every order with the precision, reliability, and trust that define its brand.
Leviat’s North American business team wanted to offer select customers additional flexibility in how they place and manage orders by adding an e-commerce option in addition to standard telephone and email channels. The challenge was building the digital infrastructure that would allow these customers to access accurate product information, as well as up-to-date pricing and inventory data.
Madcraft delivered a headless BigCommerce implementation using Catalyst, purpose-built for enterprise B2B operations. The solution delivers enterprise-grade performance with near-instant page loads and a seamless user experience across all devices. A custom-built middleware layer securely connects BigCommerce with Microsoft Dynamics AX, providing high-frequency updates, on pricing, stock levels, and order status. The project also included the digitization of key Leviat products, transforming hundreds of SKUs into a structured, searchable, and filterable online store. To meet the needs of Leviat’s diverse client base, we implemented personalized purchasing workflows with customer-specific pricing, multi-location delivery options, and one-click reordering. Customers also gained access to advanced account management tools, allowing them to view order histories and track shipments.
Beyond the US implementation, we designed the platform with multi-store functionality at its core, enabling Leviat to rapidly deploy similar solutions in other regions. This architecture supports localized pricing, languages, and catalogues while maintaining a single, centrally managed BigCommerce framework. The result is a scalable, future-ready platform that not only enhances operational efficiency but also creates a consistent and branded buying experience for Leviat’s customers worldwide.
The Leviat Buyer Portal uses a headless BigCommerce build with Catalyst, separating the front-end experience from the back-end commerce engine. This approach delivers exceptional performance, faster load times, and complete flexibility in designing user experiences without platform constraints
Seamless integration with Microsoft Dynamics AX ensures that product, pricing, and inventory data flow directly between the ERP and the eCommerce platform. This eliminates manual data entry, improves accuracy, and keeps business operations in sync in real time.
Custom middleware built on AWS acts as the secure bridge between BigCommerce and Microsoft Dynamics AX. It enables high-frequency data synchronization, error handling, and performance scaling while ensuring sensitive business data remains protected. This architecture also allows us to integrate third-party tools more efficiently, enabling us to meet customer requirements that aren’t natively supported within BigCommerce and deliver tailored functionality without compromising performance.
Every customer sees pricing tailored to their specific contract agreements, ensuring consistency and transparency. The platform also adapts product visibility, content, and promotions to suit individual customer profiles and buying habits.
Algolia’s AI-powered search delivers instant, relevant results across thousands of SKUs. Customers can search by keywords, product attributes, or technical specifications, with predictive suggestions that reduce search time and improve product discovery.
Frequent buyers can reorder from past purchases in just a few clicks or save carts for future use. This speeds up procurement workflows and helps customers maintain consistent stock levels without manually rebuilding orders.
Real-time stock levels are visible at the product page level, and customers can subscribe to alerts when inventory falls below or returns to specific thresholds. This transparency helps buyers plan orders more effectively and avoid supply chain disruptions.
The platform supports shipments to multiple locations within a single order, ideal for customers managing multiple job sites or regional warehouses. This reduces administrative overhead and ensures materials are delivered exactly where they’re needed.
Administrators can assign different access levels within each customer account, controlling who can view, order, or manage settings. Multi-factor authentication (MFA) adds an extra layer of security, protecting sensitive purchasing and account data.
A key feature of the platform is the ability to attach product literature such as data sheets, brochures, installation guides, or regulatory documents directly to each product. Customers can easily access, download, or share this information, ensuring they have the technical and compliance resources they need at their fingertips.
From day one, the project placed end-user experience at the core:
This process ensured the platform wasn’t just functional — it became a tool that deepened Leviat’s relationship with clients and laid the foundation for long-term growth partnerships.
Since launch, Leviat USA has already seen promising results. While the platform is still evolving, it’s exciting to witness both the technology and the organization advancing together.
Although the project began in the USA, the platform’s architecture has laid the groundwork for rapid regional rollouts.
This combination of custom integrations and regional adaptability positions Leviat to expand quickly while meeting the specific needs of each market, deepening client relationships, and driving procurement success globally.
With its open architecture, robust APIs, and enterprise-grade B2B capabilities, BigCommerce was the ideal platform to meet Leviat’s complex requirements:
The Leviat Buyer Portal shows what’s possible when cutting-edge eCommerce technology meets deep industry insight. This project went far beyond putting a product catalogue online — it reimagined how construction professionals order, track, and manage their supply chain in a truly digital-first environment.
